Smoked meats with a heaping helping of Texas hospitality.
Situation
The tale of the Yellow Rose of Texas is a legendary piece of Texan, Mexican, and African American folklore dating back to 1836. It tells the story of Emily D. West—a striking, light-skinned freedwoman who worked alongside the Texas Army during the Texas–Mexican War. During the decisive Battle of San Jacinto, Emily reportedly entered the Mexican camp and seduced General Santa Anna, keeping him occupied long enough for the Texas forces to launch a surprise attack. Her daring act helped secure a pivotal victory for Texas. As word of the triumph spread, so did the details of her courageous role. Emily D. West became celebrated as “The Yellow Rose of Texas.”
We wanted to honor that history and bring it to life through the brand, while still showcasing that classic, authentic Texas feel.
Conclusion
The final brand feels personable, casual and fun. It brings that Texan vibe to life through the use of vibrant color, typography and messaging. The color palette mirrors the colorful food they produce.
My role within this project:
Creative Direction
Branding & Identity Design
Creative Copywriting
Illustration
Print