We show up.™
Situation
The goal of this project is to evolve the "We Show Up" platform to align more closely with the current consumer campaign while deepening the messaging structure. The focus is to keep the patient at the center of all communications, but with a differentiated approach that speaks to different audiences—consumers and colleagues within the top-name hospital system.
Focusing on the concept of “grounded in reality” all of our images were styled and shot to highlight the brand colors and showcase patients and people in real-life scenarios.
Commercial TV Spots
HCA Healthcare Market Campaign commercial spots. Play videos below.
HCA “Family” :30
HCA “OB” :15
HCA “SCALE” :30
HCA “SCALE” :30
Conclusion
We developed a flexible extension of the campaign that felt fresh, relatable and real. Beautiful imagery and visuals paired with thoughtful headlines and copywriting resulted in a memorable and favorable campaign.
My role within this project:
Creative Direction
Photo Editing
Copywriting/Script Writing
Scene Direction
Layout and Typography